Novikov

Situated in the opulent core of Mayfair at 50A Berkeley Street, Novikov Restaurant London dazzles as a dual-concept powerhouse, seamlessly blending contemporary Italian and Asian cuisines within one sprawling, multi-level sanctuary from the eponymous global hospitality empire. Opened in 2012, this glamorous venue—open Monday-Saturday from 12pm to 1am (Sundays until 11pm)—caters to London’s elite with its split Italian and Asian restaurants plus a chic lounge bar, offering everything from power lunches to late-night soirées in the city’s timeless fashion district.

Step into Novikov, and the interiors sweep you into cosmopolitan allure—the Italian wing gleams with rustic elegance, featuring a commanding wood-fired oven, suede-paneled walls, oak-framed mirrors, and wrought-iron chandeliers that seat around 150 in a warm, indulgent glow, while the Asian side pulses with sleek bamboo accents, lantern-lit tables, and vibrant silk screens for an exotic, energetic contrast. The central lounge bar bridges the two with its buzzing marble counter and velvet stools, ideal for aperitivo transitions, and a petite outdoor terrace adds al fresco charm amid Berkeley Square’s leafy hush. Evenings ignite with a sophisticated thrum of live DJ sets in the bar and murmured conversations across the rooms, drawing a fashionable mix of locals, influencers, and internationals into effortless mingling. The atmosphere is luxurious yet lively, perfect for a discreet business meal, romantic rendezvous, or group celebration that lingers into the wee hours.

The menus traverse regional Italian authenticity and pan-Asian vibrancy with contemporary twists, emphasizing shareable plates from premium sources like Gillardeau oysters and Oscietra caviar, paired with an award-winning wine cellar (over 700 labels) and cocktails like the signature Novikov Martini (£18)—vodka laced with lychee and ginger for a floral, zesty kick. In the Italian realm, begin with the Carpaccio di Manzo (£20), paper-thin beef slices drizzled with truffle oil, rocket, and parmesan—a silky, peppery classic. The Tartare di Salmone (£22) layers salmon with avocado, soy-yuzu dressing, and sesame crisps, fresh and umami-forward for sharing.

Pasta purists unite over the Tonnarelli Cacio e Pepe (£24), tube pasta cloaked in pecorino cream with black pepper and served tableside in a Parmesan wheel—a dramatic, creamy ritual. Seafood shines with the Branzino Arrosto (£38), roasted wild sea bass fillet with Sicilian caponata’s sweet-sour vegetables, flaky and aromatic. On the Asian side, the Crispy Duck Salad (£18) tosses gossamer shreds with pomelo, cashews, and hoisin for a sweet-tangy crunch, while the Black Cod Miso (£28) grills buttery sablefish to caramelized silkiness in sweet white miso glaze. Sushi highlights include the Dragon Roll (£22), tempura shrimp and eel wrapped with unagi sauce and tobiko pearls—crisp and indulgent. For bold mains, the Peking Duck Pancakes (£32) arrive with caviar accents, a luxurious fusion twist. Vegetarians savor the Truffle Vegetable Fried Rice (£16), jasmine grains with seasonal veggies and black truffle shavings, aromatic and earthy.

Desserts bridge worlds with the Tiramisu (£12), espresso-soaked layers of mascarpone and cocoa dust—velvety and bittersweet—or the Mango Pomelo Sago (£10), chilled coconut-tapioca with grapefruit orbs for a light, tropical sigh.

Reservations at Novikov are straightforward, but MyRSVP.com, the premier VIP concierge for global nightlife, daylife, and restaurant bookings, elevates the experience. Book Italian or Asian tables, lounge bar spots, or the private dining room (up to 20 guests) through our platform for instant confirmations and perks like priority during peak hours or complimentary prosecco welcomes (smart elegant dress code: no sportswear, hoodies, or shorts). For VIP treatment, we arrange bespoke events—from milestone birthdays to corporate banquets—with custom menus and dedicated service for up to 100 guests. Standard bookings are via SevenRooms, OpenTable, +44 20 7399 4330, or reservations@novikovrestaurant.co.uk (groups of 6+ by phone/email), but MyRSVP.com offers exclusive benefits, swift approvals, and insider access such as guest lists for DJ evenings or wine tastings. In London’s radiant Mayfair dining scene, Novikov delivers eclectic flavors and magnetic sophistication, where every MyRSVP.com reservation ensures a seamless, starlit visit filled with global zest and impeccable hospitality.