Novikov

Situated in the glamorous heart of Beverly Hills at 257 North Canon Drive, Novikov Beverly Hills captivates as a sophisticated Mediterranean destination, blending Italian-inspired elegance with vibrant, fresh flavors in a space that exudes contemporary allure. Opened in 2023 as the West Coast extension of the globally acclaimed Novikov empire—known for its Mayfair flagship— this venue, led by Chef Luca Moriconi, offers a seamless all-day escape from breakfast to late-night lounging, open daily from 8am to 1am, drawing LA’s elite for refined lunches, sunset aperitifs, or lively dinners amid the city’s starlit buzz.

Step into Novikov, and the interiors enchant with chic minimalism—sleek marble counters, plush velvet banquettes, and cascading floral installations create an airy, sunlit sanctuary seating around 150 guests, where natural light floods through expansive windows onto a petite outdoor patio for al fresco charm. The bar area pulses as the social hub, with golden-hour glows transitioning to ambient lighting that invites intimate whispers or animated toasts. Evenings carry a subtle energy with curated playlists and occasional live music, fostering a welcoming hum among a cosmopolitan crowd of locals, influencers, and visitors. The atmosphere balances polished poise and effortless vibrancy, ideal for a power breakfast, romantic rendezvous, or group celebration overlooking Beverly Drive’s chic promenade.

The menu highlights seasonal Mediterranean bounty with artistic presentations—think vibrant salads, grilled seafood, and truffle-kissed pastas—crafted for sharing and paired with an extensive Italian wine selection and cocktails like the signature Novikov Spritz ($18), a bubbly cascade of prosecco, Aperol, and blood orange for a crisp, citrus lift. Begin with the Burrata Salad ($22), creamy Puglian cheese nestled with heirloom tomatoes, basil pesto, and balsamic pearls—a fresh, juicy essential. The Tuna Crudo ($26) layers thinly sliced yellowfin with avocado, yuzu-soy dressing, and microgreens, offering a zesty, oceanic opener.

Seafood takes center stage with the Grilled Octopus ($28), charred tentacles served with romesco sauce, chickpeas, and preserved lemon for smoky tenderness. The Colossal Shrimp Cocktail ($32) towers with jumbo prawns, house cocktail sauce, and lemon wedges, a chilled, briny classic. Mains feature the Black Angus Ribeye ($68 for 12 oz.), a marbled dry-aged cut grilled with herb butter and truffle fries—juicy and robust. Pasta enthusiasts savor the Truffle Tagliatelle ($24), al dente ribbons in creamy black truffle sauce with parmesan shavings, earthy and indulgent. For a lighter surf option, the Whole Branzino ($42) arrives herb-crusted with lemon, olive oil, and samphire, flaky and aromatic. Vegetarians opt for the Eggplant Parmigiana ($20), layered slices baked with mozzarella, San Marzano tomatoes, and basil until bubbly and hearty.

Desserts deliver a sweet flourish with the Tiramisu ($14), espresso-soaked ladyfingers layered with mascarpone and cocoa dust—velvety and bittersweet—or the Panna Cotta ($12), silky vanilla custard topped with seasonal berry compote for a light, refreshing close.

Reservations at Novikov are straightforward, but MyRSVP.com, the premier VIP concierge for global nightlife, daylife, and restaurant bookings, enhances the experience. Book prime patio tables or bar seating through our platform for instant confirmations and perks like priority during lunch sets ($45 prix-fixe, Mon-Fri) or complimentary prosecco toasts. For VIP treatment, we arrange private events—from milestone birthdays to corporate mixers—in semi-private alcoves with custom menus and dedicated service for up to 40 guests. Standard bookings are via OpenTable or +1 (310) 300-0090 / reservations@novikovla.com, but MyRSVP.com offers exclusive benefits, swift approvals, and insider access such as guest lists for sommelier tastings or themed evenings. In LA’s radiant Beverly Hills dining scene, Novikov delivers luminous flavors and magnetic sophistication, where every MyRSVP.com reservation ensures a seamless, sunlit visit filled with Mediterranean magic and gracious hospitality.