Chouchou

Perched on the pristine sands of J1 Beach in La Mer, Chouchou Dubai unfurls as the city’s inaugural private members’ beach house, infusing the urban pulse with the effortless nonchalance of the French Riviera. This two-tiered enclave, helmed by the With Love Hospitality siblings, marries selective seclusion with spirited conviviality, featuring a shimmering pool that mirrors the azure Gulf and a private stretch of powder-fine shore. As a dayclub destination, Chouchou beckons elite circles to savor sun-drenched idylls that dissolve into velvety evenings, positioning itself as a refined counterpoint among Dubai’s expansive beachclubs while teasing the allure of its sophisticated nightclubs circuit.

The architecture whispers of Provençal poise, with breezy verandas draped in linen sails and sun-bleached timber evoking a perpetual Côte d’Azur siesta. Secluded salon nooks and a verdant salon invite whispered confidences, while the wraparound terrace commands sweeping panoramas of lapping waves and the distant Burj skyline. Mornings unfold in languid repose—perhaps a yoga flow amid the mist—escalating to effervescent afternoons where acoustic strums mingle with the sea’s murmur. By dusk, subtle uplighting and a DJ’s subtle crescendo usher in a nocturnal finesse, where Chouchou’s intimate scale fosters genuine encounters rather than overt spectacle, distinguishing it in the realm of Dubai’s beachclubs.

Chouchou’s rhythm is dictated by a bespoke events tapestry, reserved primarily for members yet laced with public peeks to entice newcomers. Thursdays crescendo into the signature Members’ Night, a 7 PM to 3 AM symphony of guest DJs spinning French house and global electronica, with complimentary canapés and unlimited bubbles for AED 500 per head (members only). Fridays dawn with Riviera Rêve Brunch from noon to 5 PM, blending escargot-infused bites and rosé rivers for AED 350 (ladies) or AED 450 (gents), morphing into a sunset soiree with live accordion serenades. Wednesdays host Wellness Whispers, an 8 AM to noon sanctuary of guided meditations and herbal infusions at AED 250, while Sundays summon family idylls with cinema under the stars and artisanal gelato tastings. Seasonal pop-ups—think truffle foraging demos or poetry readings—pepper the calendar, each thread weaving Chouchou’s ethos of cultured ease into Dubai’s beachclub mosaic.

Gastronomic reverie, overseen by ex-Ritz Paris maestro Valentin Bernigaud, honors timeless Gallic traditions with a contemporary finesse. Relish feather-light niçoise salads studded with confit tuna and haricots verts (AED 95), or tender coq au vin reimagined with heirloom carrots and pearl onions (AED 140), each plate a homage to terroir-driven purity. Communal charcuterie boards groan under cornichons, aged comté, and house-baked baguettes, while the raw bar yields oysters Kilpatrick kissed by mignonette (AED 80 per half-dozen). The bar’s arsenal dazzles with Riviera rhapsodies like the Lillet Libre (AED 65)—a tonic-spiked vermouth cascade with grapefruit twist—or the pitcher-sized Pêche Melba Fizz (AED 280), effusing peach eau-de-vie, prosecco, and macerated stone fruits for shared effulgence.

Sanctuary extends through Chouchou’s vip table reservations and vip bookings, calibrated for discerning discretion. Members claim the exclusive Piscine Pavilion for six at AED 3,000 (encompassing four brunch inclusions plus AED 1,000 F&B redemption), graced with plunge-pool adjacency and a personal sommelier. Non-members secure the Terrace Enclave for eight at AED 4,500, complete with shaded pergolas and expedited pours, while the intimate Salon Berth for four begins at AED 1,500, redeemable across the menu. Grand assemblies command the Beachfront Balcon for 12 at AED 7,000, featuring bespoke fire pits and priority event access—each enclave buffered by attentive stewards ensuring unhurried bliss.

As the unrivaled nexus for vip table reservations spanning the globe’s finest beachclubs and nightclubs, MyRSVP.com emerges as your steadfast navigator for Chouchou’s rarified realm. Our adept concierge finesses the minutiae—from membership initiations to harbor helipads—empowering you to inhabit the serenity. Whether forging alliances in affluence or cherishing kin in quiet splendor, entrust your vision to us today and awaken to Chouchou’s captivating cadence.