Far away from the prying eyes of the internet sits NeverNever, an off-the-grid wonderland for those looking to unplug. Directly connected to neighboring nightclub Up&Down, this is the New York City megaclub's bratty kid sister. It's a rebellious haunt that attracts musicians, celebrities and Instagram stars looking for a brief respite from the online buzz.
Commonly used for exclusive birthday parties, launch parties and those out-of-control after parties, NeverNever is a throwback to a time when people cared more about secrecy than getting likes on social media. There is no official geotag, you won't find a website and don't expect to get an e-vite. There isn't even a logo. What NeverNever offers is a taste of the unknown, and that's a rare thing in this Snapchat world.