Loulou

Why Loulou matters in St Tropez

The day at Loulou moves in stages — lunch service, afternoon lounge, a DJ pivot before sunset, and a later dinner seat if you want one. Pampelonne beach-club legend with tender access and lunch-to-sunset rhythm is how the regulars read the calendar. MyRSVP books into that rhythm for you: daybed tier, cabana if you need privacy, and a confirmed arrival window that matches the St Tropez season.

How the day runs at Loulou

Loulou sits directly on Plage de Pampelonne with views across the Mediterranean, operating daily 11 a.m. to 8:30 p.m. (May–September). Part of Paris Society’s collection, the venue channels 1950s French Riviera aesthetics through plush loungers, shaded cabanas, and wild vegetation framing a chic beachfront restaurant. The layout flows from relaxed daytime dining into afternoon energy, with DJs and live music programming house and pop across themed events—Loulou Mondays and Saturday parties draw steady crowds. Executive Chef Benoit Dargere’s menu merges French and Italian cooking; truffle pizza and tiramisu pair with Provence rosé. The dress code is beach-chic elegance: quality swimwear and stylish cover-ups expected. VIP cabanas and tables anchor the venue’s tiered service model, with bottle service available and tables starting around €1,000 depending on group size and event timing. The transition from lazy lounging to evening festivities—punctuated by curated DJ sets and sunset moments—defines the Loulou experience. Pricing runs high, but the combination of Pampelonne’s natural setting, refined crowd, and consistent programming justifies the expense for those seeking Riviera sophistication without stuffiness.

What MyRSVP secures at Loulou

What MyRSVP secures at Loulou: daybed or cabana tier placement on the date you want, food-and-beverage or bottle minimum quoted in writing, tender coordination if your arrival runs by water, and a host meeting your group at entry so the afternoon starts the second you sit down. For larger groups or back-to-back beach-club days, we stack the itinerary as one coordinated plan.

Hours, dress, and planning windows

Plan for Loulou the way the regulars do. The room runs daily 11:00 am – 8:00 pm (late may–september season) — the hours in the venue info block are accurate but the prose matters for search. On the dress side: French Riviera chic; dress stylishly and elegantly; avoid sportswear or casual wear. Minimum spend moves with the calendar rather than with a flat price sheet; expect peak uplift around late May through early September, with July and August at peak, sharpest on Pampelonne Beach season, Les Voiles de Saint-Tropez regatta, quoted transparently up front on any reservation request. Flagship inventory on those weekends closes three-to-eight weeks ahead; weeknights and shoulder dates hold value.

How to book Loulou with MyRSVP

How to lock in Loulou. Submit the reservation form on this page with your date, party size, and occasion. A concierge assigned specifically to Loulou will contact you promptly to walk through pricing, table or cabana options, your actual budget, and the best area within the venue for your group and occasion. Every detail — minimum spend, placement, timing, celebration coordination — gets confirmed with you in writing before anything commits, so the night is planned before you land, not improvised at the rope. For guests who prefer a direct line, the WhatsApp button on this page opens a conversation with our St Tropez concierge team — people who know Loulou, the door, and the calendar personally. Peak-date bookings around late May through early September, with July and August at peak move fastest — submit the form and we’ll come back with live availability and a quote, normally within a business day.