Novikov

Why we recommend Novikov in London

When guests book a London nightclub, beach club, or pool day through MyRSVP and ask where to eat around it, Novikov is one of the names that comes back most consistently from our team. This page is written as a guide rather than as a reservation listing: the practical details, the signature dishes, the room layout, and the direct route to reserve are all here so you know what to expect before you walk in. Restaurant reservations outside Las Vegas sit with the venues themselves; MyRSVP handles the nightlife and pool-club side of the trip.

What to expect in the room and on the menu

Novikov occupies a sprawling multi-level space at 50A Berkeley Street in Mayfair, split into two distinct dining territories: the Italian wing seats around 150 and channels rustic warmth through a commanding wood-fired oven, suede-paneled walls, and wrought-iron chandeliers, while the Asian side contrasts sharply with sleek bamboo accents, silk screens, and lantern-lit tables that pulse with contemporary energy. A central marble bar bridges both realms with velvet stools and live DJ sets most evenings, anchoring the space as a transit hub between cuisines—perfect for an aperitivo before settling into either room. The small outdoor terrace on Berkeley Square offers brief al fresco respite. Opened in 2012 under the global Novikov hospitality empire, the restaurant trades in dual excellence: the Italian menu pivots on regional authenticity with standouts like Tonnarelli Cacio e Pepe (tableside Parmesan wheel service), Carpaccio di Manzo, and Branzino Arrosto, while the Asian side spans sushi, grilled black cod miso, and luxe variations like Peking Duck Pancakes with caviar. The wine cellar exceeds 700 labels; cocktails lean signature (the Novikov Martini blends vodka, lychee, and ginger for floral lift). The crowd skews Mayfair professional—power lunches transition to evening mingling and late-night lingering until 1am Monday–Saturday. Dress leans smart-casual to business attire; the vibe balances polished glamour with lively, unstudied mingling.

Reservations — how to book Novikov

A quick note on how to use this page: Novikov sits on our curated London dining shortlist, but MyRSVP doesn’t hold restaurant inventory here — that concierge service is Las Vegas-only. For the reservation, book direct with the venue on whichever channel they use (their own site, OpenTable, Resy, SevenRooms, or phone). For a nightclub, pool day, or beach club layered into the same London trip, that is the part where MyRSVP picks up — submit the form on the relevant venue page and we will coordinate that side of the evening with your dinner reservation as the anchor point.

Hours, dress, and planning windows

Here is the practical layer for Novikov — the details you need before booking. Hours of operation: Italian Restaurant daily 12:00 PM – 10:00 PM; Asian Restaurant daily 12:00 PM – 4:45 PM and 5:00 PM – 10:00 PM; Lounge Bar daily 4:00 PM – 8:30 PM. Dress code: Smart and elegant; no sportswear, beachwear, hoodies, shorts or hats. Reservations tighten around Wimbledon fortnight, Royal Ascot; on those weekends, plan to book two to six weeks out depending on the seating type, and ask about chef’s counter, bar dining or private-dining allocations if the main reservation book reads fully booked.

How MyRSVP helps with the rest of your London trip

Booking Novikov for your London trip. The dinner reservation itself runs through the restaurant; MyRSVP’s concierge service in London specializes in nightclub and pool-club bookings rather than dining rooms. Dinner reservations are direct with Novikov. For the nightclub, pool day or beach club you’re planning around the meal, submit the MyRSVP form on the relevant venue page and a concierge assigned to that venue will be in touch with pricing, placement and the best area for your group.